Peter Simmons, C-130 Communications Manager at Lockheed Martin-Marietta, shares his philosophy for building and maintaining successful relationships with the media during the 22nd Air Force Public Affairs Workshop at Dobbins Air Reserve Base, Ga., Feb. 10. Mr. Simmons referenced his many years of working with national and internal media outlets in outlining a number of simple techniques to help Public Affairs offices get their story to mainstream media. (U.S. Air Force photo/Lt. Col. Chad Gibson)
Erica Crosling, Director for Communications and Community Relations at Lockheed Martin-Marietta, and Peter Simmons, C-130 Communications Manager, outline principles for effective public relations during the 22nd Air Force Public Affairs Workshop at Dobbins Air Reserve Base, Ga., Feb. 10. The workshop have Public Affairs specialists an opportunity to meet and discuss strategy with their peers while also offering a hands-on demonstration in such areas as strategic planning, effective headline writing, and proactive media relations. (U.S. Air Force photo/Lt. Col. Chad Gibson)
Erica Crosling, Director for Communications and Community Relations at Lockheed Martin-Marietta, discusses communication strategies with members of the 22nd Air Force Public Affairs Workshop at Dobbins Air Reserve Base, Ga., Feb. 10. More than 20 professional communicators for the Air Force Reserve attended the workshop and to hone their skills at sharing news and information in today's real-time media environment. (U.S. Air Force photo/Lt. Col. Chad Gibson)
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